Stycket

161.the market for the publishing ofall consumer books; — the market segment for the publishing ofall softcover and paperback editions (excluding only hardcover editions); — the market segmentfor the publishing of paperback editions (excluding only softcover and hardcover editions, but including kiosk editions, newspaper editions, books on sale and club editions); or — the market segment limited only to paperback editions.” Jfr även MD 2002:5, Bok­ handlareföreningen mot Månadens bok, där pocketmarknaden skiljdes från den för in­ bundna böcker. 42 Jfr den på konkurrensdirektoråtets uppdrag författade rapporten Market Definition in the Media Sector—Economic Issues, Report by Europe Economics for the European Com­ mission, DG Competition, November 2002, p. 2.2.37, där följande slutsatser från en amerikansk utredning rörande just denna fråga citeras: “ [T]he existence of both hard­ cover and paperback books presents a special problem of market definition. At some level, the two types ofbooks clearly compete with one anotherfor a readers’ attention, and so belong in the same market. There are, however, often major differences in the quality (durability) of the products, their prices, and the retail outlets in which they are sold. For some buyers like libraries — who require long-lived and durable books, and therefore seldom purchase paper­ backs — these differences are quite important, and mean that hardcover andpaperback books will be poor substitutes for one another. For many other buyers, however, this is less ofa con­ cern than basic similarities in subject matter.” I anknytning härtill (p. 2.2.38) argumen­ teras dock i rapporten för att marknadsavgränsningsoperationen alltid är komplicerad och att just distinktionen mellan böcker i inbunden variant och pocket inte utgör ett särfall: ”... But there really is no ’specialproblem’. We have to decide whether hardbacks and paperbacks are in the same market in the same way we have to decide whether apples and bananas are in the same market. Too much attention to product characteristics (content of book, physical form) without corresponding attention to potential for substitutability (at an aggregate rather than individual consumer level) and its effectiveness as a competitive constraint is hazardous. But it always is.”s. 17